An AI teammate for growth

Important growth questions shouldn’t wait to be asked.

driftbeacon is a growth analyst built for your company. It checks all your business data every day and digs into any change before anyone asks. Every number traces back to source, and every issue is followed through to a recheck. Your growth calls stop depending on who happens to be good with AI, or who has time to look.

Data foundation

All your data, in one place

Piecing together one customer’s story used to mean exporting CSVs from five dashboards and losing an afternoon to VLOOKUPs. Now everything lands in one database, joined by user: the ad they clicked, the day they started a trial, the day they paid. One line, start to finish.

Data flow

Many sources, one definition

Your tracking SDK Web · iOS · server GA4 traffic Google Ads ads Search Console search Stripe payments App Store Connect subscriptions Mixpanel behaviour WeChat Mini Programs mini program One database joined by user · order · channel Metrics layer fixed SQL · one exit Dashboard for people AI over MCP
Your tracking Outside sources
Tracking · live

Flexible tracking, checked key events

Most events ship with one line of code. Key events get a spec, and anything that doesn’t match is flagged the moment it arrives.

02:00:10 page_viewed · web tracked
02:01:11 paywall_viewed · ios tracked
02:02:12 trial_started · ios checked ✓
02:03:13 export_clicked · mac tracked
02:04:14 signup_completed · web checked ✓
02:05:15 template_opened · web tracked
02:06:16 subscription_renewed · server checked ✓
One person’s path

User #8812 · Japan

Ads, the app and the App Store, connected for the first time.

Sep 6 Google Adsclicked a brand ad brand_jp
Sep 6 Trackingfirst app open app_opened
Sep 8 Trackingsaw the new paywall paywall_viewed
Sep 8 App Storestarted a 7-day trial
Sep 15 App Storetrial converted to annual
No tracking backlog One track() call and it’s live. No tables to set up, no waiting on the data team.
Specs for key events Give a key event a spec and it takes effect once approved. Events already flowing get checked right away, with no code change and no release.
One number, everywhere Every metric has exactly one definition. The number on the dashboard and the number the AI quotes are always the same.
How it’s different from chat-with-your-data

It finds the problems,
and sees them through.

01 · PROACTIVE

Proactive monitoring

Every day it goes through the numbers on its own. When a metric jumps or a data source goes quiet, it writes it up and pings the owner in Slack.

Watches spikes, trends, tracking and data sources Opens an issue and assigns an owner
02 · GROUNDED

Traceable numbers

It knows how your team defines an active user and which table is missing a region. Every number in a conclusion traces back to the original query.

Every number traces back to a query Numbers that don’t match never make it in
03 · PERSISTENT

Continuous follow-through

Evidence, ruled-out guesses, who’s on it and when to recheck all live in one file. Swap the person or swap the AI, and they just keep going.

Every step of the investigation is recorded Definitions and methods become team knowledge
CONNECT

Works with your AI

Connect Claude Code, Codex or Cursor over MCP. Get halfway in one today, finish in another tomorrow. Same data, same file.

# Connect driftbeacon to Claude Code
claude mcp add --transport http driftbeacon \
  https://growth.your-company.com/mcp

> Anything I should look at this week?
● 3 new issues, 1 due for recheck
Claude Code Claude Codex Cursor Any AI that supports MCP
BOUNDARIES

Human sign-off

Anything that changes a number needs someone to say yes. The AI’s notes keep every version, so you can always roll back.

People approve How metrics are calculated, tracking specs, alert thresholds
AI writes Methods and working notes, every version kept
Read-only AI can only read; revenue data opens up by role
People close Only a person closes an issue; the AI can only suggest it

Everyone on your team has an AI assistant now.
Your company should have one just for growth.

driftbeacon
What driftbeacon is

Every question
leaves a track.

driftbeacon is a growth analyst that does its own legwork. Every day it goes over your data, and when something worth a look changes, it opens an issue and hands it to an owner.

From then on, who checked what, which guesses got ruled out and who signed off on what all goes on that track, until a recheck confirms it. Three weeks later, when your CEO asks, you can walk them through it.

Sep 8 Sep 9 · Claude Code Sep 15 · Codex Sep 18 · Product lead Oct 30 Spotted Traced to Japan Matched the new paywall Rollout approved Recheck Issue file #418 · example
Finds itScheduled checks open a file when something changes
Anyone can pick it upEvidence and reasoning live in the file
Sees it throughA recheck date confirms the outcome
Checked numbers

AI explains.
No made-up numbers.

Before any conclusion is saved, it has to pass one test. Every number in it must show up in the query results. If it doesn’t, it’s out.

Conclusion written by AI Checked 3/3

Trial starts for Sep 8–14 were 2,176, up 38% from 1,577 the week before. The rise is concentrated in Japan (902).

Region Prior week This week Change
Japan 410 902 +120.0%
Other regions 1,167 1,274 +9.2%
Total 1,577 2,176 +38.0%
All three numbers match, so it’s saved and marked as checked.
Conclusion written by AI Failed · 1 number doesn’t match

Trial starts this week were 2,716, about 70% above the 1,577 of the week before.

Check In conclusion In query result
This week total 2,716 2,176
Prior week total 1,577 1,577
Conclusions sent in from outside are rejected outright. Ones from scheduled checks are still saved, but marked unchecked, and the dashboard shows them that way. No checkmark.
FAQ

Common questions

How is this different from chat-based BI?

Chat-based BI answers one question at a time. driftbeacon goes looking for the questions, then sticks with them: spotted, investigated, decided and rechecked, all in one file. Asking in plain English is just one way in.

Do we have to replace Mixpanel, Amplitude or our BI tool?

No. They’re great at behaviour, funnels and retention. driftbeacon pulls their data in next to orders, subscriptions and ads, and keeps working one business question across all of it.

Will the AI change our ads, prices or production systems?

No. The AI researches, prepares options and proposes changes for approval. People with the right access carry them out, and changes to driftbeacon’s own rules also need approval.

Where does our data live?

It can be deployed in your own cloud account, so the data stays in your environment. AI reaches it through interfaces you authorize, with read-only queries.

Our data isn’t connected yet. Can we still use it?

Yes. Pick one well-defined question, connect only what it needs, and expand once it’s working.

Request access

Start with one question

No need to buy the whole thing up front. We’ll pick a real question together, connect the data it needs and run one full recheck cycle. Then you decide whether to keep going.

Access requests are not open yet. The fields below preview the information we’ll ask for.

Access request preview